Rachel's Shot Count

 

In this music video I counted approximately 95 shots at 1 minute 10 seconds. To work out the average amount of shots for the duration of the video I multiplied 95 by three giving it a total of approximately 285 camera shots for the video as a whole. The genre of this video is pop i believe that David Buckingham’s theory would be applied to this video, 'Genre is not simply "given" by the culture: rather, it is a constant process of negotiation and change.' This video is very abstract and almost random some may call it; it’s a collaboration of high energy, pop, dubsteb and slight rave characteristics to make it selective for the pop genre as it has become a 'popular' success. Close up shots are used, for example at the start of the video on her lips covered in glitter, this shot emphasises the madness that is in store for us as an audience as the over exaggerated mouth movement suggest high energy and the glittery on the lips opposed to 'stereotypical' red lips of a female shows that there is a twist to this video. Carol Vernallis verdict of diegesis is acted on in this video as the shots and the speed of the shots move to the beat of music, for example at the start the camera jump zooms out to reveal the artist face in time with the beat of the music to 'Bom, Bom, Bom'. The Diegesis is applied though the entire duration of the video which creates a high energy feel to the theme, all performers dance and move to the beat of the music to create an impact on the audience to expand on the high tempo and high energy performance. To expand on this high energy, jump cuts are used to jump from one shot to another in time with the beat of the music to create a sense of adrenaline to the audience as they just don’t know what is going to happen next. Cut zoom shots are used to focus in on a part of the song or to expand out on the focus of the song as a whole as there is a lot going on in the sense of mise-en-scene, cut zooms help the audience just to focus that bit more gives them something to watch constantly and the cuts act as a guide to the next part keeping the audience intrigued. Split screen shots are used create a focus on more than one aspect at once. Special effects are added with in some of the shots to emphasises on the lyrics of the song bold text is used for 'bom,bom,bom' exaggerated on the extravagance of the style. This music video as a whole is all around style and finding which style is you and how everyone has a different style of their own "Me got life, me got style, me got nothing on my mind. But I'm so cool, and I'm so groovy, when I go bom bom bom!" these lyrics suggest that showing that style is a large part of society today "me got nothing on my mind" suggests that style is the only thing on her mind, as she has her style personified there is nothing else to be a care of hers. Around half way through the video the tune changes to have a majority of trumpet sounds with in it, the shots jump cut from one another at a high tempo with the trumpet in the shot to emphasise the effect that this instrument has. Graphic match is used to cut from one shot to another where we see the lead singers head inside of a circle surrounded by a black background, we later see the circle shot re-appear when one of the performers is holding a hand held camera the circle shot is shown in the lens, it then zooms into a larger shot, this is used to establish a strong continuity of action and linking the two shots metaphorically. The shots that i have mentioned are continuously repeated throughout this video making it a very successful video for its use of shots.